Unlock Your Potential
We support organisations in developing sustainable leadership, strong collaboration, and human potential through professional coaching.
We recognise that every individual, group, and team has its own context, strengths, and challenges. That is why we design each engagement with care, clarity, and quality. Through coaching, we strengthen self-leadership, decision-making, and shared direction—ensuring that development moves beyond insight and translates into concrete action and lasting impact.
Collaboration Made Easy
We start with an introductory meeting to discuss your goals and the needs of your organization.
Based on our conversations, we create a tailored proposal clearly outlining the coaching services and goals we will work towards.
We develop a detailed plan for the coaching service, defining specific goals, methods, and timelines to ensure focus and effectiveness.
We deliver the coaching service according to the established plan, supporting the team, group, or individual in achieving their goals.
- At the end of the program, we evaluate the results and their impact.
Professionalism, Quality, and Heart
We are certified coaches through the International Coaching Federation (ICF) and work in accordance with international ethical guidelines and best practices. Our certification reflects our commitment to delivering coaching of the highest quality, ensuring every conversation is centered on your growth and development.
Our Background
With solid experience in HR, leadership, recruitment, education, and training, we understand the challenges and opportunities faced by organizations and leaders. We’ve worked with clients across industries, from finance and technology to healthcare and education, providing us with a broad perspective on diverse needs.
Lifelong Learning
We believe lifelong learning is the foundation of sustainable success. Through continuous development – for ourselves and our clients – we meet future challenges and opportunities with curiosity, commitment, and innovation.
Education
We combine solid academic education with professional coaching training following ICF standards. All our coaches are internationally certified, ensuring a high standard in everything we offer. This blend of knowledge and experience allows us to deliver solutions that are both scientifically grounded and practically applicable.
Focus on Potential
We see potential in every individual and team. Through our tailored coaching services, we help our clients identify their strengths, use them intentionally, overcome obstacles, and achieve their goals.
Whether it’s about personal development, improved team collaboration, or a larger organizational transformation, our goal is to unleash the power that creates real and lasting change.
We support our clients in discovering and unlocking their full potential. At the same time, we help them lead with authenticity and genuineness – beyond roles and masks.
Our work aims to create positive change for our clients, their organizations, and society at large.
Our coaches
Finland
Nina Wendelin
- Entrepreneur, CEO Coachmore
- Certified Professional Coach PCC/ICF
- Advanced Certification in Team Coaching (ACTC/ICF)
- SDI Strength Deployment Inventory Supervisor
- Master of Science in Economics and Business Administration, Management and Organizations
- Mentor Coach Training (ICF)
- 15 years of experience in leadership and expert roles within HR, recruitment, training, and consultative client work
Finland
cecilia holmberg
- Assistant Principal,
Special Education Teacher - Certified Professional Coach ACC/ICF
- Master of Education (M.Ed.),
- Logotherapist LiF® (4.5 years of studies)
- Educational Administration Qualification (25 ECTS credits)
- Positive Leadership (20 ECTS credits)
- Study Strong – Course on Positive Psychology for High School Students, Instructor
Sweden
Roger Sjöström
- Nordic HR Business Partner
- Nordic Team Lead for Performance & Reward
- Approximately 30 years of experience in various leadership roles, such as:
- Store Manager in the grocery retail sector
- Competence Developer
- Business Controller
- Former Authorized Auditor
- Nordic Learning Leader
- Associate Certified Coach ACC/ICF
- Diploma in Teamcoaching
- Master’s degree in Business Administration, Stockholm University
• Supplementary university courses in strategic HR work, conflict management, and motivational interviewing (MI) - DIHM Marketing, IHM Business School
Finland
Petra Talvio
- Certified Professional Coach, Erickson Coaching International, Canada
- Associate Certified Coach ACC/ICF
- In progress: Positive Psychology Coach certification (ETC 10/2026)
- Narrative Big 5 Certified Professional
- Master of Science, Hanken School of Economics
- Trainer and facilitator for swedish-language edcuational programs
- 25+ years of experience in leadership roles in the corporate world
- Global citizen, have lived and worked 12 years in Vancouver, Canada
Case
We are proud to share reference cases that provide insight into our way of working and into how coaching can function as strategic support for organizations with different missions and conditions. Results manifest in different ways – through clearer decision-making, stronger collaboration, and increased capacity to navigate change over time.
If you would like to learn more about previous assignments or explore an approach tailored to your organization, you are warmly welcome to get in touch.
CASE: Sustainable and meaningful leadership in complex systems
Group coaching for school leaders with overall responsibility How a digital space became a place for clarity, direction, and sustainable leadership Client: SFV in collaboration
Approach
We follow and work according to the ethical guidelines and core competencies of ICF – International Coaching Federation. These principles and competencies permeate everything we do and ensure that our coaching processes are both effective and ethical.
Building and Maintaining Trust
Creating Presence
Promoting Awareness
Promoting Development and Goals
Building and Maintaining Trust
We create a safe and trusting relationship where our clients feel respected and heard. We strictly adhere to confidentiality and always act with integrity and professionalism.
Creating Presence
Our coaching is present and flexible, enabling us to adapt to each client’s unique needs and goals. We meet our clients with courage, empathy, and genuine engagement.
Promoting Awareness
We help our clients discover new insights through powerful questions and reflection. By mirroring and challenging thought patterns, we support them in achieving a deeper understanding of themselves and their motivations.
Promoting Development and Goals
We work results-oriented and help our clients set clear goals, develop action plans, and overcome obstacles. The focus is always on the client’s development and success.
Working according to ICF’s standards is an expression of our commitment to coaching of the highest quality – coaching that creates lasting results for individuals, teams, and organizations.
Client Segments
We work with companies across various sectors, including banking and finance, health tech, education, and startups. Our focus is on understanding the unique needs of each industry and creating solutions tailored for long-term growth and success.
We work with companies, organizations, and individuals who wish to develop and are eager to learn more about themselves.
Vision
Helping people through self-leadership to a life – professionally and privately with clarity, meaning and passion.
Participating in the implementation of thriving work cultures, with well-being employees, leaders and experts.
To assist in a constantly changing world in finding security – the ability to navigate uncertainty and focus on new thinking and solutions.